ABDULAZIZ AL MUTRAFI

Developed and led Saudi's first AR-powered live event activation, generating 3.9M+ impressions and increasing fan engagement by 30%.

Directed execution for multiple government exhibitions and tradeshows, ensuring full compliance and creative oversight aligned with Vision 2030.

Led project teams through comprehensive event strategy, budgeting, vendor procurement, and on-ground activation.

Developed and integrated immersive AR/VR technologies into live events for major entities including PIF, MoS, and Tourism Authority.

Produced comprehensive sponsorship strategies and secured SAR 40M+ in partnership and broadcasting value for national media asset monetization.

Built and managed full event lifecycle plans, from concept development to post-event analysis, utilizing custom KPIs to drive success.

Delivered high-impact national and international MOU signings, protocol events, and key stakeholder-facing activations.

Oversaw 70+ strategic engagements across corporate showcases, exhibitions, and international tradeshows, enhancing brand presence.

Directed protocol for high-level visitors, government officials, and VIPs, ensuring seamless and prestigious experiences.

Delivered 10% cost savings through optimized logistics and AI-powered planning tools, improving operational efficiency.

Produced comprehensive event performance reviews and debriefs for each activation, informing future strategic decisions.

Secured over SAR 300M in sponsorship and broadcast revenue through structured partnership design for key clients.

Developed and executed commercial event strategies for Qiddiya, NEOM, SPL, and other cultural institutions.

Led cross-functional event teams in public-private exhibitions, trade conferences, and media events.

Managed contract lifecycle and third-party vendor negotiations, optimizing terms and relationships.

Launched and scaled the club's commercial activation platform, growing the partnership base by 30%.

Designed and led fan events, global appearances, and themed exhibitions in collaboration with commercial partners.

Led investor outreach and partner events across international markets, expanding global reach and engagement.

Successfully managed over 35 high-profile events annually, including the IMF Saudi Banks Reception and Treasury Conferences, ensuring strategic alignment.

Strengthened NCB's brand image and executive visibility at global summits through elite event positioning and meticulous stakeholder engagement.

Managed the full sponsorship lifecycle, from proposal evaluation to performance tracking, delivering measurable ROI and enhancing brand partnerships.

Led protocol planning and VIP execution for dignitaries and senior executives, ensuring seamless experiences across global events.

Established and led operations for the Octagon Riyadh office, building foundational capabilities for regional growth.

Managed delivery of high-profile brand activations and sports-linked exhibitions, ensuring successful execution.

Managed event concepts and execution across Europe and GCC for diverse sports-entertainment clients.

Collaborated with global stakeholders to localize event strategies within Saudi Arabia's evolving event ecosystem.